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2024
April
01

Announcement of Appointment of Chairman of the Board and President & CEO

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Geo Technologies, Inc. announces that Hiroshige Sugihara, President and CEO, has been newly appointed Chairman and Representative Director, and Yoichiro Yatsurugi has succeeded him as President and CEO, effective April 1, 2024, as follows

Hiroshige Sugihara
Chairman and Representative Director (Formerly, President and CEO)

Yoichiro Yatsurugi
President and CEO

Founded in 1994, we have been sincerely manufacturing and selling digital maps for 30 years and have been a leader in the geospatial industry. Especially since our independence in 2021, under the leadership of Mr. Sugihara, we have greatly grown our automotive business, mainly car navigation systems, and our enterprise business in Japan and overseas, as well as our application business utilizing location information. This year marks the 30th anniversary of the company’s founding, and we have made this appointment in order to further leap forward and strengthen the company’s structure.

Mr. Yatsurugi, who newly assumes the position of President and CEO, has been involved in the telecommunications industry both domestically and internationally for many years and is well versed in cyber security and international business strategies.

In order to realize our mission, “Fulfill The Earth with Pleasure”, we will continue to contribute to solving social issues by working hand in hand with our partners.

Yoichiro Yatsurugi Career History
1978 Graduated from Tokyo Institute of Technology, Bachelor of Science
1978 Joined IBM Japan, Ltd.
1991 International Business Machines Corporation ( IBM ) HQ, Armonk, NY, USA
1994 Joined IBM Asia Pacific (IBM AP)
1998 General Manager, Network Services Division, IBM Japan, Ltd.
1999 President, AT&T Global Network Services LLC
2001 President, AT&T Asia Pacific
2003 Senior Managing Executive Officer, Japan Telecom Co.
2005 President and Representative Director, WILLCOM, Inc.
2007 President and Representative Director, SAP Japan K.K.
2010 Chief Advisor, Works Applications, Inc.
2011 President and Representative Director, iglec K.K.
2015 Director, iglec K.K. (to present)
2019 Executive Vice President, Works Applications, Inc.
2021 Senior Managing Director and General Manager, DX Business Division, Denso Systems Inc. (Retiring in March 2024)
About GeoTechnologies

Since our founding in 1994, we have consistently provided reliable digital maps. The following year, we launched a map software, "MapFan." Since then, we have been at the forefront of the industry by swiftly providing essential AD/ADAS maps, crucial for advanced autonomous driving, along with Japan's first i-mode maps, car navigation systems, corporate map data, and location-based solutions. Moreover, through mobile applications like "TRIMA" (2020), we have established real-time connections with our users, allowing us to grasp "insights" into real-world situations, such as human movement and underlying motivations. By combining vast amounts of large datasets, most notably people flow trends with spatial data accumulated over approximately 30 years, we utilize cutting-edge technologies that analyze and provide "insights of the moment." Our goal is to contribute to society by fostering a more comfortable and sustainable world.

Headquarters' location: 22F Bunkyo Green Court Center Office, 2-28-8 Honkomagome, Bunkyo-ku, Tokyo
Representative:
Yoichiro Yatsurugi, President & CEO
Founded: May 1, 1994
Business domains: Automotive business
Enterprise business
Marketing business
Consumer business