Geo-Prediction Ads
Segmented delivery in line with human behavior and emotions is possible
Highly Flexible Segments: Precise segmentation through human flow data owned by GeoTechnologies.
Delivery via Major Media Platforms: It is possible to deliver flexible segments through major media outlets.
Measurement Utilizing Location Information and Survey Data: Measurement across initiatives is possible based on location information.
Geo-Prediction Ads
Geo-Prediction Ads is a solution that utilizes the proprietary detailed human flow data and research data of GeoTechnologies to enable entirely new digital advertisement delivery by creating unprecedented segments based on human movements and emotions.
Highly flexible segments
It is possible to create highly flexible segments by integrating with a wide range of big data, including our own human flow data, survey data, or the customer’s own 1st party data, and external data held by partner companies.
Particularly by utilizing human flow data and survey data, it is possible to create segments based on user behavior and emotions, enabling more direct communication in line with the customer’s insights.
Advertising media
It is possible to leverage major platforms such as Google and Yahoo for distribution, making it easier to secure ad inventory and allowing for the integration as a supplement to the segments of current strategies. Additionally, since location information can be obtained during distribution, it is possible to acquire more user information in post-distribution analysis compared to the platforms currently in use.
Measurement using location information and survey data
Since the distribution targets users whose location and attribute information have been obtained, it is possible to conduct store visit measurement, user attribute analysis, or brand lift analysis using a common logic across platforms. Additionally, by conducting surveys with the distributed users, it is possible to gather more in-depth user insight information.
Segment Examples
●Segments Aligned with OOH Advertising:
Segment and deliver ads to users who have used the Keio Line within a specified period.
●Competitive Segments:
Target users who have visited multiple competitive stores around a shop more than four times a month
without commitment.
(Users with needs in the industry but not yet committed to a brand.)
●Tired Salesperson Segment:
Extract and deliver ads to users aged between 25 and 50 who return home to nearby prefectures from Tokyo via the last train on weekdays.
